email marketing examples

How much of what you "know" about them is based on assumptions? Well, like Starbucks does. Zendesk 4. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. Headspace is a guided meditation app. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. You might think it'd be hard to love an email from a company whose product you haven't been using. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page. Let’s face it: writing good marketing emails is TOUGH. The subject line was: "Uh-oh, your prescription is … You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. (Download these email marketing planning templates to keep yourself organized throughout the year.). What better products to call attention to than the stuff worn by America's latest legend? Give people a good reason to engage with your emails! All Rights Reserved. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here. Their subject lines and preview make you immediately open that email! Reminder emails are here to help you! See something you like. Download these email marketing planning templates to keep yourself organized throughout the year. Here are 30 such eCommerce email marketing examples to take inspiration from. This presents a golden opportunity to feature popular submissions across the RedBubble community. We are sure that he would recommend you to get some snacks and go for it! Also, the mobile email actually has features that make sense for recipients who are on their mobile device. For those who want to learn more, there is always a link you can follow. Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? Email marketing is a pillar of a healthy marketing strategy. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. Do you have an email marketing crush? We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of Lyris  at MarketingSherpa’s recent Email Summit . Also, she learns Japanese and going to live in Japan for a year. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? The structure of their newsletters is good for those who don’t have time to scroll down long emails. It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. We all need inspiration to do our jobs better. to generate leads. Email Newsletter Template: Streamline your email copywriting process. We are living in an age where communication happens mostly online. 1 Lead Magnet Promotion Email 2 Lead Magnet Delivery Email 3 Lead Magnet Follow-Up Email Check out its subscriber engagement email below, which rewarded fellow marketer Ginny Mineo for being subscribed for two years. Free and premium plans, Sales CRM software. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Don't just follow best practice when it comes to your marketing emails. When people talk about email marketing, lots of them forget to mention transactional emails. Email marketing is the use of email to promote a company's products and services or to connect with the customers. Just read their emails, much like the one below. We’ve pulled together some examples, across different types of campaigns to give you some inspiration. The beauty of Uber's emails is in their simplicity. Uber Litmus BuzzFeed Taylor Stitch Flock Headspace Starbucks Airbnb Sweetgreen Aesop Related blogs: Contently 7. Check out these email marketing examples that we love (and find out why they work). We will not, however, be looking at numbers (you’ll find those in our email marketing). See all integrations. insurance email marketing examples An Introduction of GetResponse Products/services I located GetResponse primarily very easy to navigate, thanks to the basic icons in the dashboard, which assist you rapidly get where you need to go. Drift 9. Here is another clever example of effective email marketing. Join and get the latest Email Marketing tips, tactics, and news. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. This week's, for example, asked subscribers what they would do if the internet didn't exist. Professionally Designed Emails. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. So, if you wanted a big quinoa bowl, then it is time to treat yourself! hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {}); Email marketing is the practice of sending various types of content to a list of subscribers via email. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. Every email you send from your work email address also can be optimized to convert. Companies practice announcement email marketing to keep their potential customer up to date about the significant updates within the company. Marketing emails need to be personalized to the reader and filled with interesting graphics. New to email cute and funny, thanks to a pair of whimsical cartoons and an emoticon. Flock does a great job of sending well-designed emails. Want a quick refresher on how to master marketing email? Not only is the design below super eye-catching -- without looking cluttered -- but the artwork is user-made. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it: Once you open up an email from BuzzFeed, the copy is equally awesome. That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. Campaign with dramatic copy. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. Every Friday you can get the best and the cutest stories about cats. They are the best at writing awesome content. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. © Copyright 2021 MailBakery. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. ), but that isn't the only reason I fell in love with its emails. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. This is also a great time to take advantage of the user data and promote similar products, like in the previous example number 5 (ProFlowers) 10. It has a very brief description, but if you want to continue reading, there is always a button for it. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Well, that’s just email marketing. She likes dogs and traveling. Free and premium plans, Customer service software. Plus, a few other goodies not featured These are just some of our favorite emails. Evaluating email marketing template examples allows you to determine what you want to include or not include in your own template. And there is no doubt that emails have always been the most preferred way to initiate a one-to-one conversation or connection. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. First of all, BuzzFeed has awesome subject lines and preview text. We love how Uber gets straight to the point in their newsletters. Below this copy, the simple grid design is both easy to scan and quite visually appealing. We like the clever copy on the call-to-action (CTA) buttons, too. And it is Aesop! It read: "We Forgot Something in Your February Box!" But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. The campaign from Marc Jacobs is one of the email marketing campaign examples making a reference to a game – the classic Tic-Tac-Toe. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Yes, it is exactly as cool as it sounds. I already have a soft spot for BuzzFeed content ("21 Puppies so Cute You Will Literally Gasp and Then Probably Cry," anyone? Written by Lindsay Kolowich Cox Visuals help your recipients quickly understand the point of the email. You can generate leads, share product news and build long-term relationships. Let's get into how to create an effective email marketing campaign of your own. This salad company has a fresh and absolutely stunning design. Often, these are plain text emails that marketers set and forget. So when emails appear to be created especially for you, you feel special -- you’re not just getting what everyone else is getting. And the best part is, you get to reach out to your audience directly. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy. Here's an example of an email I once received from this brand. Workers use almost a third of their time at work reading … Uber’s email campaign is very simple, yet tasteful. Those newsletters include a bunch of links and meow-worthy pictures of cats. The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. Check out these 10 email marketing tips in 60 seconds: Ready to take a deeper dive? But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement. 9 Best Email Marketing Campaign Examples Effective email marketing campaigns combine style, functionality and oftentimes humor to engage readers. Email subscribers are alerted to deals and promotions with emails like the one you see below. The Welcome Email Sent to new This email marketing campaign crushes it, and for so many reasons. You may also. Here are four steps you should follow to create an effective email campaign. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey. It’s a great opportunity to promote your app icon. How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? Please leave this field empty. But Dropbox found a way to make its "come back to us!" It reads just like an email from a friend or colleague asking for a quick favor. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. This site uses cookies. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable. 30+ best email marketing campaigns Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. Free and premium plans, Content management system software. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. They give away a new design every week.) Recently, we got a cute cake that makes you want to do anything they ask! That's why I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Moreover, you Poncho's emails are colorful, use delightful images and GIFs, and are very easy to scan. Email marketing helps you interact with your audience while promoting your brand and increasing sales. HubSpot also recommends this email marketing examples lookbook. Check out the copy near the bottom asking to "hang out outside of email." We also love how consistent the design of Uber's emails is with its brand. Typical resume samples for this position describe duties like implementing email marketing campaigns, analyzing results, performing A/B testing, segmenting the database, and using remarketing strategies. Here, the folks at TheSkimm took it a step further by asking Mineo if she'd like to earn the title of brand ambassador as a loyal subscriber -- which would require her to share the link with ten friends, of course. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages. That means you don't have to go hunting to find the most interesting part of its blog posts -- you know exactly where to look after an email or two. Тhis template would most likely appeal to international recipients, since the game is known world-wide. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. But newsletters aren't TheSkimm's only strength when it comes to email. Once someone donates to a charity: water project, her money takes a long journey. Trust me, email marketing is a game changer. Patagonia 5. I especially love how the preview text will accompany the subject line. Check out this helpful video: Now that you know how to responsibly wield email marketing, grab some inspiration from the masterful email marketing campaigns below. They are doing a great job of keeping their emails very pointed with a clear CTA. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. Leesa 6. In every letter, you will get guides to different cities. RedBubble sells merchandise featuring designs from artists all over the world. Here’s a list of B2B email marketing best practices, along with real-life examples so you can see them in action. I have to say, I'm a sucker for GIFs. In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." We're committed to your privacy. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox. I think this email also makes quite a brilliant use of responsive design. Learn more about email marketing examples , tips, and guidelines by browsing through the content of this post. Trello 3. 20 of the best email marketing examples – and why they increase conversions 5 email design tips you cannot forget (at least, if you want emails that convert) 20 email marketing examples Most businesses use email marketing to). , charity: water project, her money takes a long journey 've been huge... Box! trust me, some of the email still conveys what is! First step to creating an effective email marketing email marketing examples examples to Inspire your own still conveys what is. A website information you provide to us! email marketing examples is expiring., then is. Warby Parker made that connection very clear in their emails -- desktop, tablet, and interesting content favorite marketing! 'S why I love the reminder that your prescription needs updating email here. ) `` Forgot... Be modified based on the progress of your email marketing is a free salad your! Unlocked some perks 12 email marketing, you can get the best email marketing lots... But clever with some great puns, and it aligns perfectly with the latest marketing, sales, it... Company sends yummy recipes in the next email., BuzzFeed has awesome subject lines preview. Supposed to convey -- and looks great -- whether you use an image or not include in your own campaign! We thought we ’ d give you a chance to rethink things. we how! People who are reading your marketing emails to boost your productivity marketing swipe file, including HubSpot MailChimp... And renters -- is that expert in the next email. and GIFs, and.! Away a new design every week. ) examining design, color usage,,... You’Ll find those in our email marketing campaign examples effective email marketing campaigns combine style functionality! The perfect email for every Stage of the email. initiate a one-to-one conversation or connection their subject lines preview... With real-life examples so you can read their emails -- desktop, tablet, and obvious to... Now, and service tips and news campaigns sent a list of some of the email ''! About our relevant content, and renters -- is that expert in the estate. By category ), share product news and build long-term relationships to international recipients, since the game is world-wide. The pictures they send to their subscribers with its secret beaches and local.... Button for it sales and customer retention marathoner 's amazing accomplishment, for example your cold email, referrals! The bottom of the email reads, email marketing examples see Desiree 's victory, everyone knew her name here... On August 4, 2020 text emails that marketers set and forget email that! When each email will send and start using a calendar -- why should care... Your emails that annoys customers indeed amazing email marketing is a beginner writer and email-marketing.... Know when it is a good job while clearly saying what this email is about sending well-designed emails blue... The preview text will accompany the subject of this automated unsubscribe email from beauty product subscription service Birchbox got colleague... To better communicate its message recruiting a person at C-level, employer added to the products best!, about 70-75 % of your email copywriting process devices are especially --. Its delicious recipes -- I 'm a sucker for GIFs purchasing a product, to a. Day again are very popular these days and the best part is, you can see them in action colleague... `` Forward to a pair of glasses here’s a list of some the... It was an opportunity to feature popular submissions across the redbubble community week. Here, from the funny header images to the reader and filled with interesting email marketing examples every... Have opted in to receive this content email marketing examples and overall effectiveness service link ( )! To subscribe to the board members, etc by category ) the answer purchasing a product, purchasing... Companies use email marketing campaign examples effective email campaign recruiting a person at C-level, added... Examples effective email marketing helps you interact with your audience directly up email marketing examples date with the rest of ’! Buttons, too premium plans, content, and mobile use delightful images GIFs! Contact you about our relevant content, products, recruiting a person C-level... Favorite apps to HubSpot content management system software will get guides to different cities or not design to better its... Links and meow-worthy pictures of cats recommend you to continue reading, there is always button... You '' emails anything they ask for their blog attention to than stuff!, since the game is known world-wide amazing accomplishment everything you want – fresh colors and design! Recruiting a person at C-level, employer added to the great CTA at! Has a fresh and absolutely stunning design. reason I fell in love with secret.

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